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How Drones Are Disrupting The Insurance Industry

<div>How Drones Are Disrupting The Insurance Industry</div>
The insurance industry is set to be one of the earliest adopters of drones because of the numerous benefits it offers, including better safety, efficiency, faster turnaround time, and reduced costs. Goldman Sachs estimates the global drone industry to reach $100 billion by 2020. Given that insurers today are struggling with an increasing amount of damage from natural disasters and fraud, plenty of insurance companies are aspiring to be data-driven organizations. PwC reported that drone technology could help the insurance industry save as much as 6.8 billion USD annually. 

Insurance companies already employ 17% of all commercial drones. Drones can play a part in all the stages of the insurance lifecycle, especially claims management and fraud prevention. Drone powered solutions also help with real-time insights, risk monitoring, and assessment, as well as improving customer experience during catastrophes.
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3 Ways Millennials And Gen-Z Consumers Are Radically Transforming The Luxury Market.

<div>3 Ways Millennials And Gen-Z Consumers Are Radically Transforming The Luxury Market.</div>
A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025.

The study, produced by two powerhouses in luxury circles, Boston Consulting Group (BCG) and Altagamma, completes their sixth annual survey covering more than 12,000 respondents in ten leading countries, with an oversampling of consumers in the United States and China, the world’s two largest markets for luxury brands.
All told, the survey taps the perspectives of luxury consumers in roughly 85% of the total global luxury market. “We qualified our sample to include only what we called ‘True-Luxury’ purchasers,” Sarah Willersdorf, partner and managing director at BCG, told me. “To qualify for the survey, consumers had to meet a threshold of spending so that they were real consumers of luxury goods and services, and did not just have high levels of household income.”
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Teen 'earns' $2.7m profit for insurer as CEO for a day.

<div>Teen 'earns' $2.7m profit for insurer as CEO for a day.</div>
Fifteen-year-old Jaburooth Rakshana "made" a profit of $2.7 million yesterday, by underwriting several cases that insured clients from potential risks, such as piracy at sea and accidents in shopping malls, among other possible hazards.

She was playing chief executive officer for the day at Allianz Global Corporate and Specialty, a corporate insurance company, in a student-CEO swop organised with her school, St Margaret's Secondary School.
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Influencers, sportspeople and celebrities to be slugged by 'Instagram tax'

<div>Influencers, sportspeople and celebrities to be slugged by 'Instagram tax'</div>
Musicians, celebrities and other ‘influencers’ in Australia are to be forced to pay tax on income made through sponsorships and endorsements, as the government moves to introduce an ‘Instagram tax’ on young people making money through their fame and image.

According to the Australian Financial Review, changes to tax rules, set for introduction on 1 July 2019, will see celebrities, sportspeople, internet personalities and entertainers pay the Australian Taxation Office (ATO) for all income made through advertising, sponsorships, free products, public appearances and promotions, especially when they can take advantage of tax savings by licensing their image or fame through a business separate entity.
“There is evidence that, currently, individuals are splitting, or apportioning, lump sum payments to shift more income outside of their personal assessable income,” according to a paper prepared by the Australian treasury. “Income-splitting arrangements can be central to contract negotiations with high-profile individuals.”
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Amazon hit with major data breach days before Black Friday

Amazon hit with major data breach days before Black Friday
Amazon has suffered a major data breach that caused customer names and email addresses to be disclosed on its website, just two days ahead of Black Friday.

The e-commerce giant said it has emailed affected customers but refused to give any more details on how many people were affected or where they are based.

The firm said the issue was not a breach of its website or any of its systems, but a technical issue that inadvertently posted customer names and email addresses to its website.

In a short statement, Amazon said: “We have fixed the issue and informed customers who may have been impacted.”

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Le but d'Eden Hazard, mauvaise opération pour un géant de l'électroménager

<div>Le but d'Eden Hazard, mauvaise opération pour un géant de l'électroménager</div>
En inscrivant le deuxième but des Diables rouges face à l'Angleterre, le capitaine n'a pas offert que des sourires à une grande marque de l'électroménager.
Krëfel avait en effet promis de rembourser les télévisions achetées entre le 26 avril et le 17 juin, d'au moins 55 pouces (140 centimètres), par ses clients avant le Mondial si l'équipe de Roberto Martinez parvenait à inscrire plus de quinze buts dans le tournoi russe. Après une phase de poules conclue à neuf buts, les Diables ont continué sur leur lancée avec trois buts contre le Japon, deux contre le Brésil et deux contre l'Angleterre.

Le seizième et dernier but des Diables dans ce Mondial, inscrit par le capitaine Eden Hazard, est donc synonyme d'un remboursement XXL pour Krëfel.

On pourrait davantage parler de coup de comm' habilement négocié par la firme, puisqu'en réalité elle a promis des "e- voucher’" (des bons d’achats), à la valeur du téléviseur, que ses clients pourront dépenser en magasin ou sur le site.
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This German Insurer Wrongly Bet Its Home Country Would Win the World Cup

<div>This German Insurer Wrongly Bet Its Home Country Would Win the World Cup</div>
‘Clearly our data was wrong,’ says an executive at Allianz, one of the biggest insurers of soccer’s most important contest

Allianz SE is one of the biggest insurers of the World Cup. But it missed out on a golden opportunity when defending champion Germany exited the tournament last week.

Before the start of soccer’s most important contest, retailers offered sales promotions or prizes that would pay out if Germany took the crown again this year. To cover the potential payments, those retailers asked Allianz for insurance. But...
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Olivier Héger, CEO of Circles Group talked about innovation during the VIP insurtech lunch, side event of the ICT Spring 2018.

Olivier Héger, CEO of Circles Group talked about innovation during the VIP insurtech lunch, side event of the ICT Spring 2018.
From 15-16 may 2018, over 5,000 key decision makers in the fields of information and communication technologies, insurance, finance, banking, web and marketing met at ICT Spring in Luxembourg.
Luxembourg’s economy has developed in a spectacular manner over the past few decades. In addition to being a major international finance centre, the country is home to leading companies in the automotive, media and communication sectors, Circles Group is proud to play a Key role in Luxembourg.
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Loi Travert - Quelles seront les conséquences sur la stratégie promotionnelle des marques ?

Loi Travert - Quelles seront les conséquences sur la stratégie promotionnelle des marques ?
Le projet de loi d’encadrement des promotions, la loi Travert, pourrait occasionner des changements importants sur les opérations promotionnelles des marques et des enseignes.

Élaboré à la suite des “Etats Généraux de l’alimentation”, ce projet de loi prévoit de refondre les règles en ce qui concerne les relations commerciales entre les producteurs, les marques et les enseignes. La loi Travert a pour objectif d’optimiser la répartition de valeur entre les différents parties prenantes de l’agroalimentaire Français (producteurs, industriels, distributeurs), dans le but d’améliorer les marges des producteurs.
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The PepsiCo Head of Marketing and Innovation, Western Europe on the beverage giant’s evolving sports marketing strategy, storytelling and measuring success.

The PepsiCo Head of Marketing and Innovation, Western Europe on the beverage giant’s evolving sports marketing strategy, storytelling and measuring success.
Mark Kirkham is Head of Marketing and Innovation for PepsiCo Beverages, Western Europe. In this role, Kirkham is responsible for all regional brand strategy, marketing programmes and innovation platforms across the company’s beverages portfolio; including brands such as Pepsi Max, 7UP, Lipton Iced Tea and Gatorade. Since joining PepsiCo in 2010, Kirkham has held a variety of marketing leadership roles at both regional and global level.

In this short interview, recorded backstage at Leaders Week, London, 2017, Kirkham details how sport fits into the overall PepsiCo marketing mix and explains how the group’s sports marketing strategy has evolved in recent years. He relates how PepsiCo uses storytelling techniques to connect its brand to the properties it partners. And finally, Kirkham reveals the key metrics that define the success of a PepsiCo campaign.