Stereosonic organisers, Hardware and Onelove, have teamed up with Live Nation to create a new dance and hip-hop music festival. The event, FestivalX, will hit four Australasian cities in November and December later this year.
“FestivalX is going to showcase the best local and international talent while bringing fans a new festival experience,” comments Roger Field, CEO of Live Nation Australasia. “It’s going to be huge, and it’s going to be the pre-summer party fans have been waiting for.”
The festival will mark the start of the summer festival season in the southern hemisphere, a slot that up until 2016 was occupied by Stereosonic itself. Now, the team behind the festival are billing their new event as a “reliable, value for money musical experience,” with the hope it will attract 40,000 fans across its four dates.